September 6, 2013

This Friday: Vogue Fashion's Night Out Hong Kong 2013

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We take a break from our "5 Things Friday" series... All hail to the power of Instagram, through which I was reminded that Fashion's Night Out is around the corner... more like tonight. And lucky Hong Kongers, you get to be part of the action!

Vogue Fashion's Night Out is a global shopping initiative launched in 2009, and runs its second edition in HK this year. Vogue once again partners with fashion retailing giant Lane Crawford to offer exclusive offers to fashionistas and shopaholics alike at their stores at IFC Mall and Times Square, and during online purchases. 

People
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Celebrity makeup artist Tony Li launches his book, "Powder & Brush II", at FNO. Performance artists and hidden fashion vigilantes The Bumbys from New York will be performing "A Fair and Honest Appraisal of Your Appearance" on guests. 

Pop-ups popping up!
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(^Sorry, I had to.) Pop-up stores abound - a reflection of the flash retailing trend which has gained momentum among shoppers for its element of novelty and surprise and among small retailers dealing with fickle shoppers, economic uncertainty, and high shop rents (read more on the concept here). Participants include eclectic fashion retailer Kapok and bespoke tailoring shop Moustache. (Moustache will be serving cocktails at its pop-up bar, so head there folks!) 

Product customisations 
J. Crew, J. Brand, Smythson, and Cambridge Satchel are offering complimentary monogramming services upon purchase.

Slipyz, a brand offering a dynamic range of rubber and metal accessories that can be "slipped" onto anything, will also host a customisation station... Studs, spikes, and pins, here we come!

Party treats
What's a viewing of fashion without some sweet treats? Sample ice-cold Jabena coffee liquor, artisan popsicles from Lola's Ice Pops, and macarons from Sift.

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So cute!

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See you there!

Venue: Lane Crawford, IFC Mall, 8 Finance Street, Central, Hong Kong, +852 2118 3388, www.lanecrawford.com
Time: 6pm - 10pm HKT

For more info on FNO, click here.

Images: here, herehere.

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